Meet Our Team

Michael Todd

Founder, Executive Director

Michael Todd is the Founder and Executive Director of New Start Enterprises. His story is one of redemption and triumph. His troubled beginnings left him unsure of who he was or what he was supposed to be, but it was a necessary part of his journey.

He had a highly traumatic childhood which led to him spending most of his life in prison due to the decisions he made before he was 16 years old. He was sentenced to life and served over 27 years of that sentence, primarily on maximum security prison yards. Yet despite the trauma he suffered and inflicted on others, he always believed that he had a purpose in life and was destined to accomplish something monumental during his lifetime.

  • Michael is a prolific reader. He started reading at the age of three, and books were an escape for him. He was drawn to the Greek and Roman myths and legends. He loved Choose Your Own Adventure books. He searched for answers to the question of how he was supposed to live his life in books and stories. He has always been fascinated by ancient civilizations, particularly their myths, legends, and religious beliefs. He was fascinated by the gods and goddesses and inspired by the heroes. He has long felt that the ancients possessed knowledge that the world has forgotten and would benefit from today. He also studied Classical Latin and briefly taught a beginner’s Latin class in prison.

    Years of studying materials that the ancients left behind, and seeing parallels throughout the millennia and in civilizations throughout the world, led him to conclude that there is timeless wisdom to be gained from the stories they told to each other and passed down to us.

    The one concept that appeared over and over again in the stories he read was that the hero was required to descend into the underworld, face his worst fears, and return with the treasure that would save humanity. This idea greatly appealed to him and his desire for a greater purpose in life.

    This journey is also the premise of Dante’s Divine Comedy, one of the many books Michael read throughout his life. This story kept returning to Michael’s mind and he knew that there was so much more meaning to it than he understood at the time.

    When Michael began learning about the links between childhood trauma and criminality, delving into the effects of trauma on the brain and body and how it affects the development of personality and belief systems, it became clear. Being traumatized was equivalent to being stuck in the hell that Dante depicted, and only by addressing that trauma could we free ourselves from the Inferno.

    Michael came to the conclusion that we are all the heroes of our own stories. The journey through the Inferno is a part of the heroic narrative which requires us to descend into the underworld and face the demons and harsh truths found there. Only then can we emerge as the hero we were meant to be and deliver the treasure we have discovered to the rest of humanity.

    Michael emerged from the depths with a new code for living, which he calls the RAIDD Code. It is designed to help others find their way back to the straight path, and to avoid getting stuck in the Inferno during their own journey.

    Michael founded New Start Enterprises with a single purpose in mind: To help everyone remember that they are the hero of their own story.

Morgan Todd

Co-Founder, Creative Director

Morgan Todd is the Co-Founder and Creative Director of New Start Enterprises, a movement born from her own journey of transformation. After years of living behind masks shaped by trauma, addiction, and the need to please others, Morgan reached a turning point in 2018 when she began her sobriety journey and committed to the deep work of rebuilding her life from the inside out.

Through loss, self-honesty, and a commitment to personal growth, she discovered that real change begins with understanding the stories and identities we’ve built for survival—and choosing to reclaim who we truly are.

Morgan brings that lived experience, along with her background in creative strategy and storytelling, to guide others through their own process of transformation. Her leadership is rooted in empathy, accountability, and the belief that no matter the past, each person has the power to choose a new path and become the hero of their own story.

Our Board of Directors

Joelle Kirkley

Josh Taub

Wynn Nguyen